Often I find myself struggling to stay focused on the positives in life. Its easy to get sidetracked with one or two looming, seemingly huge negatives amidst a sea of postives. I mean when your left knee hurts do you really stop to think that your neck, back, right knee, left hand, right shoulder, left ear, etc do NOT hurt? No, you go with the squeaky wheel or throbbing limb. Similarly if you were hypothetically worried about your, oh say, job, you could fixate and forget the good things going on with family, friends, significant others, neighborhood, retirement funds, vacation plans, favored sports teams, etc.
Recently a letter to the editor advised against a PR campaign to extol the virtues of Memphis aka the city of choice because the city has too many problems. The gist was don't spin a sow's ear into a silk purse. True, there is no reason to be deceitful about our crime, poverty, educational system, lack of job growth, litter, etc. But we still have a lot to be proud of in Memphis with a hotbed of creativity (from entrepreneurs to musicians), a vibrant cultural scene, some terrific parks and public spaces, good values on housing and overall cost of living compared to any metropolitan area in America, a amazing number of citizens who volunteer and generally help each other out, and much more.
So do you do the PR campaign or not?
I think it is like waiting for the right time to do anything else -- take a vacation, write a book, paint the living room. There is no perfect time and it you wait for the perfect time, you spend you entire life waiting. Now is what you've got. Do what you can with what you've got. Go ahead and talk about what good there is in a PR campaign and at the same also spend time & resource trying to fix what is not so good. Its a multi-tasking world in which we live, isn't it?
No comments:
Post a Comment